When James Fogle first entered the vacant, red brick 1940s-era building on Acadian Thruway, he knew this was the place.
Fogle, a local musician and real estate agent, was searching for a larger space for his Baton Rouge Music Exchange, a vintage and used musical instrument shop. He first opened it on Perkins Road in 2015, but he soon realized the space the business occupied was much too small.
The vacant church building on South Acadian, formerly occupied by the Mountain Faith Ministry, was the ideal space for an expanded Music Exchange. Fogle also saw enormous potential in the building’s former sanctuary. It could become the live music venue he’d dreamed of creating for years.
During his first visit to the property, he excitedly sent 10 text messages to his business partner, attorney and musician Steve Levine.
“I told Steve, ‘Come on; come on. Get over here now!’” Fogle recalls saying in the messages. The building wowed Levine, too. The offer he and Fogle made was accepted that same day. Levine renamed the sanctuary the Mid City Ballroom.
On Aug. 11, following about a year of extensive renovations, the Mid City Ballroom hosted its first show with New Orleans roots-rock singer-guitarist Alvin Youngblood Hart and local favorite Chris LeBlanc. The following weekend, local all-stars played two 50th anniversary performances of the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band album. Enthusiastic crowds welcomed both events.
“It’s going better than expected,” Fogle says. “The Beatles concerts were phenomenal. And that was the real test for the sound here, because it was a big production.”
The Sgt. Pepper performances featured 13 musicians on stage, including a string and horn section and musicians playing multiple instruments. Local music veteran Mike Pinter is the venue’s sound engineer.
“If this thing takes off, we have many more plans for the future,” Fogle says.
Fogle’s and Levine’s renovations include the expanded stage in the former sanctuary, which has the capacity to host 300 patrons or 200 seated. They painted the interior walls, renovated bathrooms, did extensive electrical work, replaced the roof and removed gray office carpet, revealing the original oak floors.
The most dramatic renovation came with the removal of walls at the back of the stage. Now Mid City Ballroom patrons can see the large, yellow exterior windows behind it, with its central window arched in a typical church fashion. The parking lot is functional but still a work in progress.
The proliferation of listening rooms in Baton Rouge, including the Red Dragon and Dyson House, inspired Fogle to take the plunge with the Mid City Ballroom.
“I wanted to do the same thing,” he says. “But this a bigger room that’s suited to bigger productions.”
Fogle plans to present a variety of music, including jazz groups and midlevel touring acts. Private and public organizations may also book events in the space.
The building also fulfills Fogle’s original intention for the space: It’s the new home for the Baton Rouge Music Exchange.
“For the Music Exchange, I wanted to create a living room with all kinds of guitars and amps and drums and things,” he says. “When I stand here and look at everything now, that’s what we’ve created.”
In addition to selling and consigning instruments and equipment, the Music Exchange offers repairs and restorations. Accessories such as strings, drumheads and cables are also for sale.
“There aren’t too many places doing this, especially in the Mid City area,” Fogle says. “Not since BeBop Music Shop on Government Street, one of my inspirations. We’re a mom and pop store, which are few and far between now.”
Check out the venue
Mid City Ballroom is at 136 S. Acadian Thruway. Find them online at midcityballroom.com.
This article was originally published in the October 2017 issue of 225 Magazine.