The people who make 225 happen
Julio Melara is the publisher of 225 magazine and the president and CEO of Louisiana Business Inc.
Originally from the Palm Beach, Florida, area, I’m a non-native Baton Rougean just trying to get by and learn how to peel crawfish without embarrassing myself. I have a thing for magazines, decorating and redecorating my apartment, products made by local makers, and foods that were clearly made just so they’d end up on Instagram.
At 225: I work with our team to make sure the magazine is edited, written, photographed, designed and social media-ed to perfection. 🌟
I grew up in Acadiana, went to LSU and lived pretty much everywhere on the I-10 corridor from Lafayette to New Orleans. I watch way too much TV for not owning a TV, and I’ve made it my mission to shine a light on as much of Baton Rouge’s arts scene as possible.
At 225: I edit (and edit and edit) as well as dream up creative ideas for the Our City, Taste and Culture sections, but I also do a little writing for the magazine, too.
I’m a Baton Rouge native, so I’m the team’s expert on BR’s culture and customs. Catch me baking my famous triple-chocolate Nutella caramel brownies, recharging my crystals or listening to podcasts about murder.
At 225: I’m the resident intrepid writer, so I spend most of my time either in the field getting my hands dirty (I’ve been known to don a bee suit for a story) or at the keyboard making stories happen.
Digital content editor
I’m a Baton Rouge native who loves every dog ever, good music, beer and board games. And if you can find a way to combine any of the above, even better.
At 225: If it’s digital, I do it: tweets, statuses, Instagrams, videos, that article you just read off our website. I also write things on occasion.
Collin is a commercial, editorial, and wedding photographer based in south Louisiana. When not behind a camera, he is busy restoring a 100-year-old Spanish Town home with his better half, watching too much Seinfeld, train-bound for somewhere exotic or obsessing over his four pets.
At 225: I handle the bulk of the magazine’s editorial portraiture, features and food photography.
Advertising and marketing
When I grew up, I wanted to be: the first female president. I wanted to change the world and make a difference. As a young girl, I didn’t understand why only men had been president.
Best piece of advice you’ve received: When I was 4, my pre-school teacher told me that I was unique and special and to never let anyone change me. Trust your gut.
At 225: As the sales director for Louisiana Business Inc., I am blessed to work with an amazing team of people at 225 and its sister publications. We like to have fun and help clients develop amazing marketing plans to grow their business. It’s different every day, and I love it!
Favorite restaurant: BR is home to so many amazing local spots. I love a place with a great cocktail menu tuned to a fun Pandora station.
Music that gets you moving: I normally begin my day with NPR, but if I’m in the mood for music it’s Crystal Castles or The Drums.
At 225: I lead a team of creative individuals passionate about giving local businesses access to professionals interested in discovering, experiencing and celebrating all that our Capital Region has to offer.
Chief marketing officer
If you could eat one meal for the rest of your life, it would be: Pizza or French fries
Best piece of advice you’ve received: You were put on this earth because you are strong enough to live it. God never gives you more than you can handle.
At 225: The best part about my job is the relationships and the endless opportunities to be creative.
Senior account executive
On my bucket list: Swim with whale sharks, be a game show contestant and witness an objection at a wedding
Favorite writers: Dr. Seuss and Shakespeare. What can I say? My grandmother was a high school English teacher.
At 225: I sell, create, deadline, repeat! My job is connecting businesses with potential customers.
What do people say is one of your best qualities? My ability to make them laugh.
What superpower would you like to have? Telepathy. Sometimes, we may not know what people are going through or what they are thinking. I would use my power to reach out and help those who need it.
At 225: Working here is fun. I work with great people. I appreciate the value 225 brings not only to the Capital Region but also to my clients.
Guiltiest pleasure: Holiday Reese’s. Not the regular ones in paper cups—the Easter eggs, Christmas trees, and pumpkins that you can only get on holidays.
Favorite place visited: Rome and Santorini. Rome with my husband was incredible and romantic, and the food is amazing in Italy. Santorini is gorgeous, and we got to play with some great friends.
At 225: My favorite part of what I do is the creative process. I love being able to use my creativity, and sometimes even my photography skills, to put together an amazing ad campaign for a client.
The best advice anyone has ever given me: “If you are the smartest person in the room, you are in the wrong room.”
Guiltiest pleasure: Puppies, chocolate and cute babies—the key to happiness!
At 225: My favorite part about this job is creating and fostering long-lasting relationships. Nothing feels better than knowing you have helped a business grow.
Guiltiest pleasure: Keeping Up With The Kardashians. Painful, but true.
Best advice you’ve ever been given: From The Alchemist, “When you [truly] want something, all of the universe conspires in helping you to achieve it.”
At 225: I love being part of a company that has such a positive and powerful impact on the Baton Rouge community. My goal is to bring top notch marketing ideas and service to each of my clients.
Something most people do not know about you: I am a fierce competitor. I love a well-deserved win! I am a company dancer for Of Moving Colors Productions and a Yoglates II Instructor. I am an extreme adventure racer, wonderer, and free spirit!
Best gift you received: My dog, Luna. I adopted and rescued her in 2015 and she is the most amazing little bundle of energy I could ever ask for.
At 225: I am responsible for trafficking advertising orders and materials, act as a liaison between the sales team and production department, and I develop, design and create new applications/ideas.
Audience development coordinator
I’m a petite Louisianan with an Italian flare who loves to laugh, model and occasionally dance!
At 225: Distribution is what I do. Read all about it … on our newsstands!