The people who make 225 happen
Julio Melara is the publisher of 225 magazine and the president and CEO of Louisiana Business Inc.
Originally from the Palm Beach, Florida, area, I’m a non-native Baton Rougean just trying to get by and learn how to peel crawfish without embarrassing myself. I have a thing for magazines, decorating and redecorating my apartment, products made by local makers, and foods that were clearly made just so they’d end up on Instagram.
At 225: I work with our team to make sure the magazine is conceptualized, written, edited, photographed, designed and social media-ed to perfection. And I do all the little things, like trying to keep this page updated. 🤷🏻♀️
I grew up in Acadiana, went to LSU and lived pretty much everywhere on the I-10 corridor from Lafayette to New Orleans. I watch way too much TV for not owning a TV, and I’ve made it my mission to shine a light on as much of Baton Rouge’s arts scene as possible.
At 225: I edit (and edit and edit) as well as dream up creative ideas for the Our City, Taste and Culture sections, but I also do a little writing for the magazine, too.
Born in Washington, D.C., and raised as an army brat, I’m an outdoorsy city girl exploring the wonders of the South one bite, shop and experience at a time. When I’m not doing yoga, tending to my plant babies or hosting a brunch, I can be found buried in a fashion magazine at the nearest bookstore or coffee shop.
At 225: I tell the people’s stories. I brainstorm unique ideas and write about everything from restaurant openings to influential people in the community.
Digital content editor
I’m a Baton Rouge native who loves every dog ever, good music, beer and board games. And if you can find a way to combine any of the above, even better.
At 225: If it’s digital, I do it: tweets, statuses, Instagrams, videos, that article you just read off our website. I also write things on occasion.
Collin is a commercial, editorial, and wedding photographer based in south Louisiana. When not behind a camera, he is busy restoring a 100-year-old Spanish Town home with his better half, watching too much Seinfeld, train-bound for somewhere exotic or obsessing over his four pets.
At 225: I handle the bulk of the magazine’s editorial portraiture, features and food photography.
When I grew up, I wanted to be: the first female president. I wanted to change the world and make a difference. As a young girl, I didn’t understand why only men had been president.
Best piece of advice you’ve received: When I was 4, my pre-school teacher told me that I was unique and special and to never let anyone change me. Trust your gut.
At 225: As the sales director for Louisiana Business Inc., I am blessed to work with an amazing team of people at 225 and its sister publications. We like to have fun and help clients develop amazing marketing plans to grow their business. It’s different every day, and I love it!
Senior account executive
On my bucket list: Swim with whale sharks, be a game show contestant and witness an objection at a wedding
Favorite writers: Dr. Seuss and Shakespeare. What can I say? My grandmother was a high school English teacher.
At 225: I sell, create, deadline, repeat! My job is connecting businesses with potential customers.
Favorite restaurant: There is no shortage of amazing local restaurants in BR, but my absolute favorite are the hole-in-the-wall Mexican and Vietnamese restaurants that grace our town.
Music that gets you moving: I normally begin my day with NPR, but if I’m in the mood for music it’s Crystal Castles or The Drums.
At 225: I help local businesses access Baton Rouge professionals interested in discovering, experiencing and celebrating all that our Capital Region has to offer.
What do people say is one of your best qualities? My ability to make them laugh.
What superpower would you like to have? Telepathy. Sometimes, we may not know what people are going through or what they are thinking. I would use my power to reach out and help those who need it.
At 225: Working here is fun. I work with great people. I appreciate the value 225 brings not only to the Capital Region but also to my clients.
Favorite book: Love of Life by Jack London
Favorite quote: “Begin anywhere.”—John Cage
At 225: I work in such a fun environment. I love being a part of a creative team that truly desires to assist in the success of individuals and businesses in the Capital Region.
What brings you happiness? I am consumed by wanderlust. Traveling to the ends of the earth and experiencing the world opened my eyes to how infectious happiness is in other cultures. Disconnecting from my typical surroundings is where I find my bliss. I have traveled to four continents … three more to go!
What TV show best describes your life? My life began as an episode of Friends. Now days it’s a blend of A Series of Unfortunate Events and American Housewife. But in the end as long as it doesn’t end as Orange is the New Black, it’s a win!
At 225: I help advertisers connect with the Capital Region’s influential professionals and consumers.
Fun fact: I’m an avid reader! I’ll read just about anything, from classic literature to magazines to poetry to the news. I’m happiest when I get to spend the day with a book.
On my bucket list: Visit all 50 states (almost halfway there!), and see as many other countries as I possibly can.
At 225: I love having the opportunity to work with a great team and use my creativity & attention-to-detail to help put together an awesome product every month.
Chief marketing officer
If you could eat one meal for the rest of your life, it would be: Pizza or French fries
Best piece of advice you’ve received: You were put on this earth because you are strong enough to live it. God never gives you more than you can handle.
At 225: The best part about my job is the relationships and the endless opportunities to be creative.
Born and raised down the bayou in heart of Cajun country, Lafayette, LA. You typically will find me talking about my Cajun pride, how funny I think I am or asking for more Aquaphor.
At 225: It’s easier to make a list of what I don’t do around here. I’m involved with most departments at this company, but shouldn’t every good marketing guru be?
Audience development director
I’m a native of Baton Rouge and graduate of LSU. Most days you can find me drinking my homemade cold-brew coffee while reading the latest tech news. I’m always up for a trivia night with friends or exploring a new local restaurant scene with my wife.
At 225: I focus on finding the top locations for our magazine newsstands and the best ways to connect with our readers.