Don’t brush it off: A new Louisiana-made toothpaste called “Theodent” is hitting shelves around the country, and could be poised to revolutionize oral care. The active ingredient—discovered in a New Orleans laboratory more than 30 years ago—has been proven in clinical trials to regenerate tooth enamel. The substance, Rennou, is all-natural, derived from chocolate, and safe to swallow, unlike fluoride-based toothpastes. It can be found on shelves at Whole Foods Market, or ordered online at theodent.com in flavors of mint or, of course, chocolate.
Louisiana-made chocolate toothpaste hits shelves
