Before the first-ever Zapp’s Beerfest, organizers assumed only a few hundred people would show up. But to their surprise, 500 people arrived, and the next year 1,000 people. The year after that, attendance soared to 1,500. Now, organizers cap entry at 2,000 attendees to prevent long lines.
The 16-year-old event unfolds on the grounds of the LSU Rural Life Museum, underneath oak trees and amongst historic buildings. On a spring afternoon, attendees can sample more than 200 brews and festival food, including a wide array of complimentary chips from event sponsor Zapp’s. Proceeds go toward preserving the museum and its historic structures.
Despite the unlimited beer tasting opportunities, organizers say the event is not a drinking festival.