First look: Downtown’s all-square-everything pizzeria opens this month

Correction: This article has been updated since its original publication to clarify previously inaccurate details about the ownership, layout and processes of the restaurant. 225 regrets these errors.

Getting in and out of the few crowded places to eat before lunch break ends can be challenging. The team behind Town Square Pizza decided to change that.

Co-owners Dana Brown and Derek Fitch are expected to open Town Square Pizza in the former location of Sadaf Café downtown next week. Brown says they aim to have speedy service.

“You should be sitting down and then standing right back up,” he says.

Town Square Pizza is expected to open in North Boulevard Town Square this month.

The restaurant will be able to achieve this quick service thanks to the restaurant’s high-tech pizza oven, which has individual chambers that can heat and cook pizzas in record time. Diners can build their own pizzas in line and watch as it cooks in just a few minutes.

In addition to the speed, the restaurant’s team hopes diners also pick up on another key difference: Everything is square.

Playing off the restaurant’s location in North Boulevard Town Square, the interior features all red, white and black square-shaped décor. The menus and plates are square, too. This required special preparation and custom orders, according to general manager Elisabeth McKinley.

“The only square thing we couldn’t find were the cups,” McKinley says.

The pizza is also square. An homage to the late and great Fleur de Lis Pizza‘s famous non-circular pizzas, they’re made with a hand-rolled crust in 8-inch or a 12-inch options. The pizzeria offers more than 15 toppings, and the names of the pies reflect the surrounding area’s streets and buildings.

The squareness helps with the quickness the restaurant aims for, too, allowing for quick baking time and more toppings.

Town Square Pizza will also offer gluten-free options, ready-made salads and drinks that sit in fridges next to the line.

The pizzeria takes over the former location of Sadaf Café downtown.

Brown explains they kept the menu smaller for a reason.

“I’m a big fan of doing a few things and doing them well,” McKinley adds.

The team is hopeful their new place will bring people out of their city offices and into the square.

Town Square Pizza is at 321 North Blvd. in downtown Baton Rouge. For for more up-to-date information about the pizzeria’s opening date, check out Town Square pizza on its Instagram and Facebook.