Local landscaping business turns to native plants in response to the ‘kill your lawn’ trend

It seems like the responsible thing to do, creating the kind of manicured lawn and flowerbeds that could win a “yard of the month” award. 

But modern landscaping as we know it, awash in orderly designs and tidy plants, isn’t always great for soil health and biodiversity. A better approach, say the founders of the south Louisiana company Swamp Fly, is to integrate native plants into residential and commercial landscapes to help improve sustainability and restore habitats for birds and insects. 

“We strive to use mostly native plants, or mix in species that aren’t native, but don’t out-compete other plants,” says co-founder Caitlin Robbins, who, with business partners Ashley Brackeen and Emily Pontiff, launched the native landscape firm Swamp Fly last year.

Swamp Fly Landscapes founders Ashlee Brackeen, Emily Pontiff and Caitlin Robbins.

The company serves clients in both Baton Rouge and New Orleans, and focuses on regenerative commercial and residential landscaping.

“We don’t use chemical pesticides or herbicides,” Robbins says. “Everything we use is organic and will have minimal impact on the surrounding environment, because soil health and water quality are important to human health and the health of plants and animals.”

The idea for opening a full-service native landscaping business took root after Brackeen wanted to convert her traditional landscaping business into something more intentional. She pulled in friends Robbins and Pontiff, who were working in different fields, but shared her interests. 

American beautyberry (Callicarpa americana), one of the native plants in the LDWF Native Plant Garden, maintained by Swamp Fly Landscapes

The three began by working on a community garden project with Cindy Wonderful, a Baton Rouge activist and host of the WHYR radio show, Locals Only. While that project was delayed due to the pandemic, Robbins says, the three friends proceeded with a business idea, launching Swamp Fly in spring 2021.

The company provides consulting services and full-service design and installation. It’s part of a growing “kill your lawn before it kills you” movement across the country, in which the return to low-impact landscaping is seen as a healthful move for both plants and people.

Native landscaping addresses the loss of “living landscapes” at the hand of urbanization, according to the National Audubon Society. About 150 million acres of habitat and farmland have yielded to urban sprawl, and the trend shows no sign of slowing down, according to the organization, which further states that “the modern obsession with highly manicured ‘perfect’ lawns alone has created a green, monoculture carpet across the country that covers over 40 million acres.”

Swamp Fly will soon be featured on the new Kill Your Lawn Project series in production by Joey Santore, host of the YouTube channel Crime Pays, but Botany Doesn’t. The documentary will follow Santore as he explores so-called kill your lawn projects across the country, including one in New Orleans in which Swamp Fly created a new, sustainable design, Robbins says. 

A growing number of homeowners are aware of the concern, and are looking for original designs with purposeful outcomes, Robbins says.

“One of the main motivations for people to use native plants in their landscapes is because they are realizing more and more how detrimental it is to use plants that outcompete local plants,” she says, “and plants that don’t benefit our local wildlife as much as native plants do.”

Swamp Fly’s projects have ranged from small garden clean-ups for clients to removing and replanting entire lawns with native growers and elements like soft pathways and frog ponds. Native plants attract insects, which in turn attract native and migratory birds and other wildlife. They also require less water and fewer fertilizers to thrive.

LDWF Native Plants Garden, Maintained by Swampfly Landscapes

Ripping out sod and shrubs isn’t practical for everyone, Robbins acknowledges. But she says even a partial commitment to native plants is a good thing. Some clients want to maintain a traditional look, but also might add a butterfly garden filled with Louisiana wildflowers that attract pollinators.

Robbins, who does most of the design work for Baton Rouge clients, says she and her two colleagues pull from a long list of native plants like purple, yellow or gray coneflower, rattlesnake master, various salvias, as well as numerous species of trees and shrubs to create their designs. 

LDWF Native Plants Garden, Maintained by Swamp Fly Landscapes

Along with its residential work, Swamp Fly also maintains the Louisiana Department of Wildlife and Fisheries’ Louisiana Native Plant Garden at its Baton Rouge headquarters on Quail Drive. The quarter-acre garden holds 160 native plant species sectioned into mini-gardens that resemble individual Louisiana habitats. Swamp Fly was recently brought in to manage overgrown beds and improve trails that visitors use to explore it. Come see for yourself—the garden is free and open to the public.