In addition to developing a winning menu, cooking delicious food and creating the ideal dinner environment, there’s one more thing today’s restaurant owners have to consider: social media.
Around the world, chefs, restaurant owners and home cooks keep their followers engaged with sharp images of colorful, well-plated dishes you can nearly taste through your phone.
It’s no different in Baton Rouge. A reputation for consistently good food isn’t the only thing attracting customers to restaurants like Curbside Burgers. These businesses also credit their success to a strong social media game that started even before they first opened the doors—generating interest early with menu prep and updates on building progress.
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For some restaurants, it’s the owner who takes on the task of updating social media. For others like Light House Coffee, volunteers with an interest in photography are responsible for digital content.
But do online followers equal customers? We talked with some of the social media masterminds behind local restaurants to find out.
Read on for the full story from the December 2018 issue.