There’s something different about the pieces from Eclectic Thought Catalog.
Maybe it’s the graphic ’90s throwback enamel pins, the bold slogans emblazoned on the backs of jean jackets or the shiny, holographic fabrics. Maybe it’s the unapologetic confidence in each product. But ultimately, what sets it apart from other boutiques is the owner, Morgan Udoh, and her eye for unique products. The store goes by ETC for Eclectic Thought Catalog, but the nickname also stands for et cetera: a collection of things.
Udoh left teaching for the corporate world in 2016, now a client service manager for an insurance brokerage firm. But she quickly found herself missing that creative outlet. She tried jewelry making, crafting and painting but kept coming back to what she loved most: thrifting.