Why men’s watches are a worthy investment as holiday gifts and beyond

Time is money. At least that’s how the watch market has increasingly looked since the pandemic. Demand has skyrocketed nationally for vintage and new timepieces alike, according to outlets like GQ and Business Insider—and it’s no different in Baton Rouge, according to Scott Berg, president and owner of Lee Michaels Fine Jewelry. 

Shifting dress codes and a rapidly changing economy have helped increase interest in collecting watches. Watches can be an asset for an investment portfolio—or for a versatile wardrobe.

If you’re shopping for a watch this holiday season, think about what activities you or the recipient will be doing while wearing the watch, Berg suggests. Then, consider how the material feels on your wrist. 

“Traditional materials, such as gold and stainless steel, make up the bulk of the watch market, but brands like Tudor are making great watches in bronze, silver and titanium,” Berg says.

Stainless steel and titanium watches are durable and rustproof. Gold is best suited for formal attire because of its vulnerability to scratches and tarnishing, he adds. 

Wristwatches are not just meaningful gifts; they are timeless accessories beautifully crafted with durable metals and precious gems. They are meticulous works of art—that can be passed down for many years. lmfj.com

Patek Philippe Calatrava, $55,590.

If you’re looking to truly invest in a fine timepiece, consider this pilot watch. It boasts intricate mechanics and classic Swiss features. It has a dual time zone mechanism indicating local and home time. Designers crafted it in 14K rose gold, with gold-applied numerals with luminescent coating.

Rolex Sky-Dweller, $15,200.

For a polished look just as suited for the office and the beach, try this 42 mm oystersteel and white gold timepiece. It has dual time zones and a 72-hour power reserve. 

Tudor Black Bay GMT, $3,850.

This 41 mm stainless steel watch is perfect for anyone who appreciates high-quality construction and elegant design. This watch has a 70-hour power reserve, and it’s water-resistant to 660 feet.

Santos De Cartier, $7,450.

The 38.9 mm stainless steel Santos De Cartier has a sunray-brushed dial and elegant dark blue sapphire crystal. An additional soft navy blue calfskin strap is included, making it great for a starter two-watch collection. 

TAG Heuer Formula 1, $2,150. 

This watch has a sexy technological appeal and premium functionality. It’s perfect for a seaside vacation or outdoor activities. Not only does the 43 mm watch have signature asphalt design dial and blood orange accents, but it glows in the dark. It can also go under 660 feet of water. 

This article was originally published in the November 2022 issue of 225 magazine.