Is this a print story or a digital story? It’s a question we’ve debated so often at 225 in recent years: Should we publish a story now, or give it its grand debut in the magazine?
After 2020’s crazy news cycle, the answer seems clearer than ever: Readers want daily news about Baton Rouge. So starting today, we’re rebranding our longstanding 225 Dine newsletter as 225 Daily. The free e-newsletter will still bring readers the latest stories on local restaurants—the food-centric Dine edition of the newsletter will drop on Tuesdays and Thursdays, full of restaurant news and recipes. But 225 Daily will also cover local people, news, events, arts and entertainment, style and more. And it will hit inboxes every weekday, Monday through Friday.
You can expect more of the content you’ve come to know 225 for—think first looks inside buzzworthy new restaurants, shops and venues, as well as interviews with local leaders, features on community happenings, event previews and lots more.
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Reading a print magazine is still a special experience, and we plan to prepare our monthly 225 Magazine with as much passion and care as ever. Our cover stories will always appear in print first, as well as some other human interest features.
But you’ll be hearing from 225 a lot more often, both in your inbox and on the 225 Magazine app. Subscribe to 225 Daily at 225batonrouge.com/225Daily. If you’re already a Dine subscriber, you don’t have to do anything—you’ll automatically begin receiving the newsletter today, Jan. 4.
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Running a daily newsletter is new territory for our team, so we initially plan to experiment with different types of stories and weekly features. We welcome all your feedback—we want to know what types of stories you want to see and how a daily newsletter about Baton Rouge can be of use to you. Shoot us an email anytime at [email protected].
[SPONSORED]: ENTER TO WIN A FREE TRIP: In conjunction with the launch of 225 Daily, we are giving away a free three-night stay at the Margaritaville Lake Resort, just north of Houston, located on 186 acres on Lake Conroe. The stay includes a $250 resort credit for you to spend. Amenities include five signature Margaritaville dining concepts, an 18-hole golf course, 3-acre waterpark with a lazy river and outdoor pools, a spa and wellness center, and lots of sports and water activities. See video below. Find more details and enter to win here.