Rep the Red Stick with these wearable lines that were born in Baton Rouge

What we wear makes a statement. An animal lover might rock cheetah print while a proud alum might sport a well-loved high school sweatshirt.

Luckily for diehard Baton Rougeans, the Capital Region is home to many shops, brands and creators that design and stock fashionable items with a hometown twist. Whether you’re a native, a homesick transplant or a new resident, show your love for BR by wearing your heart on your sleeve. Or around your neck. Or across your chest.

From Louisiana-focused jewelry to LSU-inspired tees printed right here in the 225, here are eight local brands to shop:

Tim’s Garage

There’s nothing like a T-shirt that gives that worn-in look without having to spend the time breaking it in. This Baton Rouge brand pumps out vintage-y designs with a retro feel. So much so that scrolling through its site or thumbing through inventory at a pop-up feels like digging through a holy grail of hand-me-downs. Tim’s Garage’s muses include LSU, Capital City landmarks, pelicans and state parks, all of which are plastered on its quirky collections.

Mimosa Handcrafted

No outfit is complete without an accessory or two, so why not embellish your ensemble with bronze, sterling silver or 14-karat gold pieces made at this brand’s Louisiana studio? Wear a piece of home with pendants, cuffs, rings, earrings, cufflinks and pins fashioned to look like the state’s most famous flora, fauna, architecture and even culinary ingredients. All pieces created by founder Madeline Ellis and team have their own meaning and stories, so you can fill your jewelry box with local lore.

Anthony Lawrence Collection

Get gameday ready with shorts, shirts, hoodies and more from this local brand specializing in HBCU merch. It’s licensed to produce items for 17 colleges, including Grambling State, LSU, Southern University and out-of-state schools like the University of Colorado, Howard University and Morehouse College. Its designs can be spotted on street-stylish locals, but they have also been worn by stars like Lil Wayne and Deion Sanders. Still, owner De’fron Fobb is focused on the collection’s hometown presence.

Sweet Baton Rouge

Stroll through this Perkins Rowe boutique and you’ll find hats that say “y’all,” tees that depict the iconic Zippy’s sign and merchandise quoting the Louisiana-set film Steel Magnolias. Beyond the Bayou State-inspired styles, most of the shop’s items are even printed here in town at its offsite studio, Petey’s Press. Talk about shopping local.

Bengals & Bandits

With a storefront situated right at the north gates of LSU’s campus, this shop is an ideal spot to shop for all the last-min gameday ‘fits. Inside, find racks of purple and gold ballcaps, jerseys, baby fan gear, tiger ears and more. The shop also stocks clothing items emblazoned in unique designs exclusive to Bengals & Bandits, like the store’s tiger logo, crawfish clutching beer glasses and nutria rat decals, and other local motifs.

Queen of Sparkles

Sequins and rhinestones and gems–oh my! There’s nothing drab about the pieces designed by local fashion icon Jaime Glas Odom. As seen in rush week outfit-of-the-day TikToks and courtside on LSU women’s basketball coach Kim Mulkey, this glimmering garb is easy to spot with its signature shine. Comfortable cotton shirts and cozy sweatshirts make looking glamorous feel effortless. Surf the brand’s site for specialty collections or look for the gleam coming from racks at Capital Region boutiques.

Geaux Clear Collection

From arena concerts to stadium games, a clear purse is a must-have. But transparent totes don’t have to be boring. Studded or leather-trimmed and available in fanny packs, backpacks, crossbodies and more, all of Geaux Clear’s products are named after owner Elise Lagarde Smith’s family members. This local brand meets clear bag requirements while adding to your outfit. Best of both worlds, right?

Laura Welch Taylor

Known for colorful abstract pieces, custom artwork and hand-painted ceramics, artist Laura Welch Taylor also prints her illustrations on scarves offered in different sizes. From a candy-colored sunburst design to styles covered in brush-stroked tigers, these silk squares are ideal for tying around the neck, wrapping around a purse strap, or fashioning into a top. And when you’re not wearing it, the scarf can double as a piece or art.

This article was originally published in the November 2025 issue of 225 Magazine.