Suzette Turner was talking on the phone with her daughter, Sarah Pate, when she had a life-changing idea.
It was the summer of 2005, and Pate was working at Disney World as parade audience control. She told her mother about how overheated the children in costumes looked.
Little did Pate know, her mother’s wheels were turning. Turner envisioned providing children with a breathable alternative for princess-themed play wear. A month later, their family business was born.