With more than 73 unique flavors like Frog in a Blender and Ninja Turtle, it took me a minute to figure out what kind of snowball I wanted at Brain Freeze Delights, a bright blue snoball stand off Florida Boulevard.
As I was pondering what quite honestly may have been the most important decision of my day, a 3-year-old customer ran to the window and politely asked for “a blue.”
Owner Marlon Robertson Sr. says this is what makes the stand so great: Families can come to the stand together, with the adults carefully deciding on intricate specialty snoballs while the children impulsively choose classic flavors by color. Everyone leaves happy.
Another thing that makes the stand great? Its most popular creation, the Chantilly Cake snoball, a wedding cake cream flavored snoball loaded with fresh strawberries and blueberries and—wait for it—homemade cheesecake.
From the first bite, I knew Robertson meant business. Somehow, the snoball replicated the air-whipped consistency and nutty flavor of an actual wedding cake. As I made my way to the middle of the dessert, I was rewarded with the tanginess of fresh fruit, the perfect partner to the sweetness of the wedding cake flavor.
Before I got to the main event—the cheesecake—I will admit I was skeptical. I thought there was no possible way the snoball could top an actual Chantilly cake, and that cheesecake did not belong in a snoball. Of course, I was wrong on both parts. The chunks of cheesecake inside put the dessert over the edge, delivering creaminess and a texture that made me wonder if I were eating the real thing.
After being around the flavors all day, Robertson says the idea for the Chantilly Cake flavor just came to him one day. He began experimenting with recreating his favorite desserts in snoball form.
It was an immediate hit. The new treat’s popularity and the customers it has attracted have also allowed Robertson to expand the menu, adding ice cream sundaes, hot snacks such as fries and fried catfish, and, of course, more cheesecake-stuffed snoballs to the menu.
Robertson says he has enjoyed serving the community and is hoping to expand to additional locations in order to serve even more of Baton Rouge. After trying that snoball, I can’t think of much better than more of Brain Freeze Delights’ creations all around the city.
Brain Freeze Delights is at 3813 Florida Blvd. It is open daily throughout the summer, 11 a.m.-8 p.m.