Anne Milneck recalls a woman stopping by her shop, Red Stick Spice Company on Jefferson Highway. “She was very sheepish in admitting, ‘I still do red beans and rice on Mondays,’” recalls Milneck. “And I thought, ‘Red beans are wonderful—why do we need to apologize for making that?’”
But thanks to a food television and social media culture that shows cuisine as status symbol more than sustenance, and aims for picture-worthy perfection on every plate, cooking at home has grown less adventurous and more stressful. Which is why fewer Americans are trying it. According to The Washington Post, fewer than 60% of meals that are eaten at home are prepared at home.
“Food imagery is at an all-time high, but cooking is at an all-time low,” Milneck says. “We have so much food information, but families are doing so little with it. People feel intimidated by these images of food perfection.”
“And that’s where Red Stick Spice can really serve,” she adds.