Bayou Rum secures national distribution deal with Stoli Group USA

Rum lovers across the country can soon be swilling one of Louisiana’s most-loved liquors, thanks to an exclusive multi-year national distribution agreement Bayou Rum just inked with Stoli Group USA.

Based out of Lacassine, about two hours west of Baton Rouge, Bayou Rum has racked up more than 65 accolades and awards since the Louisiana Spirits distillery—now the country’s largest private distillery—launched in 2013. The rum’s reputation for using locally-sourced ingredients has earned fans in Louisiana, Texas, Mississippi, Alabama, Florida, Maryland, Georgia and Washington, D.C.

Beginning in 2016, the partnership with Stoli Group USA will take Bayou Rum beyond the South to liquor shelves across the country and will even eventually allow the brand to take off internationally. Patrick Piana, president and CEO of Stoli Group USA, praised the rum in a press release Oct. 6.

“As a best-selling craft American Rum with a fantastic heritage and superior taste, Bayou Rum is the perfect addition to the Stoli Group USA portfolio,” Piana says in the release.

Louisiana Spirits co-founder and president Trey Litel hopes the partnership will help establish Bayou Rum as the market’s leading American Rum.

“The Stoli team’s passion for craftsmanship and authenticity, the importance of superior premium quality and the commitment to long-term brand building and business development with distributors and retailers is what brought us together in this partnership,” Litel says in the release.

Bayou Rum joins Stoli Group USA as the first spirit added to its portfolio of premium brands, alongside Stoli Vodka and Elit by Stolichnaya.