Festival season is always crowded with events. Every spring, in North Boulevard Town Square, one festival seems to flow into the next. It’s a good problem for us attendees, but it can make it hard for organizers to launch something truly new.
That’s part of the reason why the Arts Council of Greater Baton Rouge is trying a different approach and moving its newest event—next month’s Ebb & Flow—a little closer to the river. Ebb & Flow is billed as a reimagined version of FestForAll, the arts-focused festival the Arts Council has presented since 1974. President and CEO Renee Chatelain says the long-standing event came about during a time when downtown was in need of a boost and opportunities for artists were scarce in the city. Since then, downtown has seen an explosion of development and activities, including a regular, monthly arts market. That required a second look at FestForAll’s mission.
“[North Boulevard Town Square] has tons of activities, and we’re kind of all clamoring to get in that space,” Chatelain says. “We said let’s take the resources we have, which are limited, and let’s look at what is the need right now. And that started the conversation about the Mississippi River and that we as Baton Rougeans tend to not even think about it. We need to be excited about that again, and that’s the goal [of Ebb & Flow].”