Rocco’s to open Mid City location in September

Rocco’s, a New Orleans style po-boy shop, will open its second Baton Rouge location in September, according to owner Troy Moreau. The new restaurant is housed in the former Phil’s Oyster Bar on Government Street.

Moreau says the location is iconic and the recent Mid City revitalization inspired him to open another Rocco’s there.

“You won’t find a more eclectic group of people or places to eat [than] from the Jefferson Highway to South Acadian intersections,” Moreau says. “This area reminds me a lot of New Orleans. It’s a solid piece of old Baton Rouge. It’s starting to really come around to what it used to be, where people are moving in instead of moving out.”

Moreau says he also saw an opportunity to bring New Orleans cuisine and po-boys to a neighborhood that currently doesn’t have such options.

While the other Rocco’s location on Drusilla Lane is a café, the Mid City location will be a grill, featuring daily plate lunches, 20-25 menu items, live music indoors and a neighborhood bar atmosphere.

“We’re actually shrinking the concept down,” he says. “We’re sticking to what we’re good at. We’ll introduce some live music in the evening so it can be the place where you can get some good food and hang out.”
—Matthew Sigur