Riffs: Daniel Lewis, CEO, Louisiana Media Services

“Prior to my involvement in the film industry, I was naďve to think movie production was as simple as those two words. After working on a variety of projects over the past couple of years, I now truly understand the time, money and energy necessary to bring a script to life. As an audience member, it is easy to overlook the extensive, synergistic efforts that go into every second of footage and focus only on the cast performance. I think that big name actors and directors often get a lot of credit for something that is a collaborative effort. I now find myself noticing details like the marvelous cinematography in There Will Be Blood and the impressive makeup effects in The Lord of the Rings. Regardless, if you are making a student film or a $20 million feature, it is the small details that dictate a project’s success.”