Mountain Dew debuts breakfast drink
Walk me out in the morning dew: PepsiCo Inc. says it is rolling out a new drink called Kickstart this month that has Mountain Dew flavor but is made with 5% juice and vitamins B and C, along with an extra jolt of caffeine. The company is hoping to boost sales by reaching Mountain Dew fans at a new time of day: morning. PepsiCo says it doesn’t consider Kickstart to be an energy drink, noting that it still has far less caffeine than beverages like Monster and Red Bull and none of the mysterious ingredients that have raised concerns among lawmakers and consumer advocates. Read the full story here.
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