More than clothes at Apricot Lane

Couturier Apricot Lane is infusing a long-vacant space on Jefferson Highway with fresh, fashionable life as a 10,000-square-foot boutique where the clientele can find juicy ready-to-wear from affordably-priced designers like MM Couture, Urban Behavior and Luluvia. “We envisioned it as a place where moms and their daughters can shop together,” explains regional manager Lauren Gilliam. Moms aren’t the only ones welcome—the new store will house a “men’s lounge” where beleaguered husbands and boyfriends can enjoy refreshments while wives and girlfriends browse, as well as “fashion parties” for bridal showers and weekend musical events. 7543 Jefferson Highway, apricotlanebatonrouge.com