How McDonald’s makes its burgers look delicious in ads

Gastronomical illusion: Sure, that McDonald’s burger from the local drive-thru is never quite as luscious looking as its juicy doppelgänger seen in advertisements. Now customers can see why there’s a disparity in a new behind-the-scenes video produced by the fast food giant. Hope Bagozzi, director of marketing for McDonald’s Canada, walks viewers through the studio magic used over several hours to plump and primp a Golden Arches burger to its mouthwatering max. The Los Angeles Times has posted the video along with the full story here.