How funding works – Startup Cartography breaks down how to navigate the murky waters of new ventures

As the adage goes, cash is king in business, especially so for a startup as it navigates the murky waters of new ventures until it develops a sustainable and profitable business model. A founder can choose to self-fund (“bootstrap”) a startup’s operations and growth, or can obtain other people’s money, such as investment dollars.

What does it mean to seek funding? What are the possible stages of funding, and what does a founder give in exchange? There are plenty of high quality articles on trusted VC and investor blogs that give specific insight to the in’s and out’s of equity financing.

But sometimes the best way to get a handle on a concept isn’t through the written word—it’s visual. Here’s an infographic from Funders and Founders that provides an overview of a fictitious startup that seeks multiple rounds of equity funding.

Take a look at the chart and read the accompanying article here.