FRESH in the fleet

Salad-centric downtown eatery, FRESH, hopes to enter the local food truck game this week, reports founder Pat Fellows. FRESH serves eight different salads made on the spot at its bricks-and-mortar headquarters in the Main Street Market, where diners also design their own from a list of greens and toppings. Finished products are served in a take-out carton or a whole wheat tortilla. In keeping with Fellows’s passion to provide local diners healthy fast food, the homemade dressings are low-fat (and really flavorful). The same concept is repeated in the FRESH food truck, which is intended to spread the word about FRESH beyond downtown and enable the restaurant to do events, like road races, says Fellows, a longtime triathlete who co-founded RocketChix and RocketKidz triathlons.

A few months back, Fellows purchased a uniform delivery truck from Craigslist and began transforming it into a mobile food coach by cutting in a serving window and installing electrical and plumbing capabilities. The menu is “an exact replica of the downtown store,” says Fellows. Top seller there is the Mediterranean, composed of mixed greens, sun dried tomatoes, feta cheese, red onions, marinated artichoke hearts, pine nuts and Greek dressing. Close behind is my personal favorite, the Brickhouse, made with romaine, mixed greens, grilled asparagus, edamame, red bell pepper, carrot slivers, grape tomatoes, parmesan, and punchy, creamy Brickhouse dressing.

When it’s up and running, track the vehicle’s whereabouts here.