First Mooyah burger franchise in Louisiana to open here

Plano, Texas-based fast casual burger chain Mooyah has more than 50 restaurants in nearly a dozen states, but you won’t find one in Louisiana. That’s about to change, starting on Siegen Lane in Baton Rouge.
“We’re looking to have it open by the middle to the end of September,” says franchisee Chuck Kerr, who is opening the restaurant in a 2,600-square-foot space in the new Siegen Place development at 6555 Siegen Lane (Map it!) with his wife, Denise.

It will be the first of potentially many Mooyah restaurants in Louisiana, Kerr says, with other franchisees planning to open in Lafayette, Mandeville, Metairie, Monroe and New Orleans. Kerr and his wife moved to Baton Rouge from the Dallas area earlier this month to open and operate the local franchise. Kerr formerly operated a few Subway franchises in the 1990s and says the Mooyah franchise appealed to him because of its focus on freshness.

“Everything is fresh. We bake our own bread. The burgers are never frozen. Our shakes are made with 100% ice cream,” he says. “We like Baton Rouge for the first location because the economy is strong here and the city just seems to be growing and growing—and especially along the Siegen Lane area. We think it will be a good fit.” —Steve Sanoski