Baton Rouge's #1 lifestyle magazine since 2005

Du Jour-Jim Urdiales, owner/chef, Mestizo:

Jim Urdiales grew up working in his dad’s restaurant, though he sure never thought he’d be running one himself. Urdiales, a third-generation restaurateur, moved his Louisiana Mexican restaurant Mestizo from Sherwood Forest Boulevard to a new location at the former Denny’s site across from T.J. Ribs on Acadian Thruway a little over a year ago. Although he’d done business for several years on Sherwood, it was like starting all over again. Urdiales notes the irony: An independent can advertise until the cows come home and barely get noticed, while a big chain can come to town, spend nothing on ads and create a stampede all the same. That’s the restaurant business. To read the full story, click here. Who else is Du Jour?