Baton Rouge restaurants tap into social media

Social media started off in the hands of consumers like you and me, but recently, retailers and restaurants have seen the opportunity it presents to connect with customers. Baton Rouge eateries have taken full advantage. There were days not long ago when attempting to open or maintain a restaurant without a website might make the venue look unprepared. Now, a dedicated Facebook page, Twitter feed and updated info on sites like Urbanspoon often act as the de facto ways for patrons to gather information about their favorite locale.

Magpie Café is a new natural and organic foods café and coffee bar near the Perkins Road overpass that serves a variety of coffee blends, soups and salads. Magpie Café joined Facebook in December 2011 but didn’t officially open its doors until May 21 of this year, after a few delays. Fortunately for those awaiting the grand opening, owners James and Lina Jacobs kept customers informed every step of the way, posting to social media with daily updates on construction and even state Health Department inspections. Now the owners tweet and post to Facebook every morning about the daily breakfast and lunch offerings. Continue reading this story here.