And… ‘Sold’!

Do you know recognize every second you are being advertised to? Do you know you are a target market? For Super Size Me director Morgan Spurlock’s latest documentary The Greatest Movie Ever Sold, his latest mission was simple: create a film about branding, advertising and product placement that is completely funded by branding, advertising and product placement. The result is a humorous, transparent and irony-laced look at the backbone of American enterprise and entertainment with one of the world’s most interesting and accessible documentarians as a guide. As much a comedy as a revealing portrait of advertising in action, Spurlock’s latest includes appearances and interviews with director Peter Berg, philosopher Noam Chomsky, political activist Ralph Nader, director Brett Ratner and dozens of CEOs and marketing executives. Rated PG-13.