As a kid, Amy Strother would bug her parents to pull the car over at a moment’s notice. They would oblige and watch as their daughter ran to scoop up stray pieces of Styrofoam from the side of the road. When she wasn’t removing non-biodegradable materials, Strother was donating her allowance to the World Wildlife Fund and poring over copies of National Geographic, the only magazine she could find back then that discussed green problems and solutions.
“My peers thought it was strange,” Strother says. “They didn’t know what environmentalism was or what I was talking about, really.”
Last month, Strother’s environmentally conscious boutique Noelie Harmon celebrated its third anniversary and Earth Day by reopening at a new location in the eclectic shopping district near the Perkins Road Overpass. “It fits our vibe,” she says.