A Coffee Truck joins BR food truck fleet

Coffee trucks, parked on the street, dispensing piping-hot cups of joe to passersby: They’re as much a part of the Los Angeles landscape as palm trees and the Hollywood sign. Which helps explain why it came as a bit of a shock to friends and Baton Rouge natives Tommy Talley and Freddy Mince that no coffee trucks were yet trolling the streets of Louisiana when they came to here to film the TV show The Colony. “We were dying for a truck to come to the set,” says Talley, “and when we found there weren’t any, we were like, ‘What, really?’ ” As industry veterans, they knew that productions depend on a steady supply of caffeine—and with Louisiana’s film industry taking off, immediately decided to fill the supply gap themselves. But they didn’t want to focus on just taking care of film crews. “We saw a big opportunity, especially since food trucks are starting to catch on here,” says Talley. The concept behind A Coffee Truck is specialty coffee—the sort you probably won’t find at the grocery store or at your local beanery. “We order micro-roasts from all over the country,” Talley explains. “We want to bring different flavors, different sorts of beans—get people excited about coffee the way they get excited about wine.” With the slogan, “We care enough to call ourselves snobs,” they carry varieties of rare and specialty reserve roasts, featuring different flavors every week. Their biggest worry now is whether people can find their truck to try their products, according to Talley. That said, they’ve got a contract with BREC parks to cater all their events, have plans for expansions to New Orleans and Shreveport, and even a brick-and-mortar café in the works for later. For now, you can find out where to catch the truck by following its progress on Twitter and Facebook.