The best of Super Bowl movie trailers

In theaters Friday: Identity Thief
New on Blu-ray: Flight, A Late Quartet

The big game isn’t just an opportunity to be target marketed by Budweiser, Samsung and Taco Bell. It’s a great chance to see new footage from some of the year’s hottest blockbuster releases. So which flicks scored big, and which fumbled the opportunity to impress more than 100 million viewers? Here’s a quick breakdown of what we saw, best to worst:

A lingering kiss between Spock and a wounded Uhura. A lava party with an unfortunate host. This Trek trailer pulls another trick from Christopher Nolan’s playbook and has its villain, much like Heath Ledger’s Joker did for The Dark Knight, narrate the preview, giving the proceedings a hopeless, doomsday aura. May 17 can’t come fast enough.

Disney is really showing its swagger these days. First buying Lucasfilm and Star Wars, and now shelling out untold millions to broadcast a minute-and-half look at this Wild West action comedy that comes off like part Indiana Jones, part Zorro, and all Johnny Depp quirkiness all the time. Reveling in director Gore Verbinski’s visual flare, this trailer has the same devil-may-care spirit the first, and by far the best, Pirates of the Caribbean film had. But with so many thrills shown in 90 seconds, is there anything left in the barrel for when the film fires off on July 3?

Mila Kunis pulling a convincing Veronica Lake. Witchy women left and right. This punchy clip for Sam Raimi’s unironic prequel to the Dorothy-starring classic gets right what the overly-explanatory first trailer got completely wrong. It shows an Oz that is alternately dangerous and mesmerizing, yes, but above all a place that is filled with surprises. Oz arrives March 8, and by the looks of this escapists dream, it may be the perfect, pre-summer confection for audiences young and old.

Instead of trying to cram the entire plot into 32 seconds, this much-anticipated sequel gets what feels like a trailer for a single action sequence. Sure the visuals of the heavy metal hero are captivating as he zooms out of an exploding airliner to grab passengers plummeting toward the ground, but the editing feels stunted, and the death-defying act had the odd effect of reminding me of Superman, lacking any of Robert Downey Jr.’s snarky Tony Stark. Iron Man 3 arrives May 3, and, maybe it’s asking too much for a smidge of intellectual complexity in a trailer for this sequel, but this one didn’t do anything to pique my interest.

This car-chasing franchise of all movies goes meta, connecting each of the previous films’ main characters—even the unnecessary ones; hello, Ludacris!—in one big, exploding heist, con, war, or something. But all that noise only ends up proving one thing: Chris Rock has got to eat. Fast & Furious 6 hits theaters May 24.