Abita gets canned

The Abita Brewing Company has debuted three of its flagship brews in cans: Abita Amber, Purple Haze and Jockamo I.P.A. The Abita cans are appearing in stores, restaurants and bars in the New Orleans area beginning this week, with plans for wider distribution across the region and nation to follow. You can preview the new cans in downtown Baton Rouge at the Abita Beer Pub Crawl, Friday night beginning at 5:30 p.m., with registration at Happy’s Irish Pub and Roux House. Pre-register by clicking here. “Now our customers can take Abita to the places we love in Louisiana where glass might not be convenient or allowed … parades, fishing, tubing, golfing or the beach,” says David Blossman, Abita Brewing Co. president. “For many years people associated craft beer with glass bottles only, but the perception and the technology of the aluminum beverage can has really changed. We feel confident that today’s cans are a quality solution that will preserve and protect the flavor of Abita.” The brewer will continue packaging in glass as well.