A holdout faces the facts

A holdout faces the facts

Drummer Jermaine Butler was hesitant to join Facebook. An International Studies major, he often couldn’t find an available computer at LSU’s Middelton Library because so many people were checking their Facebook.

His girlfriend started his profile secretly last summer while Butler was traveling. Today, Butler is a Facebook regular. Facebook is a promotional tool for his music and a fun way to reconnect with classmates. “I tell myself to just check it once a day but find myself looking at people’s random pictures when there’s nothing to do,” Butler says. “I’m glad it’s there when I need it.”

Virtual coffee shop

Community Coffee is learning how to get cozy and casual with its loyal customers.

“We like to be transparent and casual—nothing formal,” says social media manager Blair Broussard. “We want to build relationships on Facebook first before just driving people to our website.”

Fans of the brand post new and vintage photos of themselves and their families holding Community’s famous red bags, or sipping a hot cup of brew. More than reviews, they’re real stories from Louisianans—as though Community’s Facebook was a campfire, or, well, a coffee shop.

Facebook will be a cornerstone for Community’s expansion beyond its current regional market in the near future, Broussard says. “In college my parents would say things like, ‘What are you doing on this Facebook?’” Broussard says. “Now it’s my job.