Ask the Expert: Automobile, sponsored by Mercedes-Benz of Baton Rouge

Josh Cassioppi
Brand Experience Curator
Mercedes-Benz of Baton Rouge

As Brand Experience Curator at Mercedes-Benz, Josh Cassioppi combines extensive knowledge of the brand’s vehicles with a genuine passion for helping clients find the right fit for their lifestyle. Known as the “Encyclopedia” for his in-depth vehicle knowledge, Josh enjoys introducing clients to the technology, performance and everyday comfort that make the Mercedes-Benz experience distinctive.

Tell us about your role at Mercedes and how you help customer throughout their vehicle journey.

My role allows me to get to know clients while I am assisting them. I want to know your interests, plans for the vehicle, etc. so that I can assist you in making sure we find you the correct vehicle to fit your needs, while still making sure that the car buying experience and process is quick, smooth, and painless.

What is something about Mercedes vehicles that you think customers are often surprised to learn?

Just how user friendly and easy the vehicles are to use day to day. The ergonomics of the cabin, how comfortable the vehicles are, the way they drive. Owning a Mercedes-Benz vehicle is an experience.

What sets the Mercedes driving experience apart from other luxury vehicles?

When you drive a Mercedes-Benz vehicle for the first time, you will see the difference the moment you open a door. The entire vehicle feels entirely sturdy and solid. There are no squeaks and rattles. When you start driving, you’ll notice how comfortable the ride is, and how the vehicle feels planted, glued if you will, to the road. Our vehicles cruise exceptionally well, and the stability you feel while driving is second to none.

What are some features or innovations you enjoy showing customers when they visit the dealership?

I like showing clients new tech, and I really enjoy getting in depth with clients looking at AMG vehicles. Teaching enthusiasts about our top performing vehicles is always a great time.

What do you think makes someone choose Mercedes beyond just the vehicle itself?

People choose our brand for luxury and the experiences and convenience that we provide. For example, a client never has to leave their house if they don’t want to. They can purchase a vehicle from us completely remotely. Once the sale is done, the vehicle will be delivered to the client. Additionally, after the sale is complete, the convenience doesn’t stop there. When it’s time for the vehicle to have routine maintenance performed, we can go pick the client’s vehicle up, drop them a courtesy vehicle, and then service the client’s vehicle and return it when complete.

10949 Airline Hwy, Baton Rouge, LA 70816
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