In your face (and your living room)
Thursday, May 31, 2007
Johnny DeArmond
Age: 45
Who he sells for: Price LeBlanc Toyota
Annoying phrase: “…Dahlin’!”
Day job: General sales manager at Price LeBlanc Toyota
Road to your living room: “About 15 years ago Price asked me and the other sales manager who was here at the time if we wanted to do a commercial with him so we did, and it kind of took off from there. After a couple of years, the other sales manager left, and not long after that Price got hurt and was confined to a wheelchair. That’s when I took over, and I’ve been doing it ever since.”
His ride: Toyota Tacoma
Frank Lopinto
Age: 49
Who he sells for: Salsbury Dodge City
Annoying phrase: “Buy smart!”
Day job: General manager at Salsbury Dodge City
Road to your living room: “I inherited this job in 1992 when Leah Salsbury’s brother, Mark Salsbury, died. The family basically came to me one day and told me I had a new job doing their commercials. I wasn’t sure I wanted to do it, but they didn’t give me much choice! We started commercials the next day.”
His ride: Dodge Charger
Leah Salsbury
Age: 37
Who she sells for: Salsbury Dodge City
Annoying phrase: I don’t really have a signature pitch phrase.
Day job: Owner/dealer Salsbury Dodge City
Road to your living room: “I’ve been doing this my whole life. This is a family business, and I made my first commercial when I was 5 years old. Then when my brother passed away, my father asked me to do a screen test. I passed, and that was it. I’ve been doing them ever since.”
Her ride: Charger SRT 8, Dodge Durango
Mark Hollingsworth
Age: 40
Who he sells for:
Hollingsworth Richards Mazda
Annoying phrase: “Get your money’s worth at Hollingsworth Richards!”
Day job: Helps run the Hollingsworth family businesses, including Hollingsworth Richards Ford, Richards Honda, Honda of Covington and Toyota of Vicksburg, Miss.
Road to your living room: “I’ve been doing it since I graduated from college in 1989. I was a broadcast journalism major, and one day my older brother asked me if I wanted to do it, so I just kind of went out there and did it. It’s not like there was any kind of audition or anything. I’ve been doing it ever since.”
His ride: Mazda CX7
Jordy Hultberg
Age: 49
Who he sells for: Team Honda
Annoying phrase:
“You come and see us!”
Day job: Sports broadcaster for LSU football and NBA Hornets
Road to your living room: “Bruce Crowley from Gregory Advertising called me up one day about 10 years ago and asked me if I’d be interested in doing commercials for Team Honda. I said it sounded great!”
His ride: Yukon
Victor Howell
Age: 38
Who he sells for: Team Toyota
Annoying phrase: “I don’t really have one single phase that I use.”
Day job: Sports broadcaster and anchor for Cox Sport TV and sales rep for Red Stick Sports
Road to your living room: “I was a customer and had purchased my last two or three cars from Team Toyota. That’s how I got to know the owners, and one day they approached me and asked me if I’d be interested in being their spokesperson on TV.”
His ride: Toyota Camry
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