Cafe Culture

All about the Mall

June 6, 2006
By Amy Weiner

I mentioned in my first blog entry, that as a true native of Baton Rouge, I like to call the Mall of Louisiana, the new mall. And, as a true Baton Rougean, my visits to the old mall, Cortana, are few and far between, but last week I took a stroll down memory lane with my mom and sister and experienced what can only be compared to an elephant graveyard. Cortana does have its unique stores and a few things to put in the plus column—local specialty stores, better prices (due to lower rent), and smaller crowds—but I couldn’t help but wonder how long this place could sustain itself.

The first sign of Cortana’s impending demise was the abandonment of Express, a very popular clothing store, with a predominant location in the old mall. The space had been emptied and in its place was a temporary exhibit celebrating 100 years of Coca-Cola in Baton Rouge. The bored, hunched over docents offered me a sampler of Coke products from around the world while they twirled their lanyard nametags.

As I headed down the corridor, I noticed the Limited Too had turned into Aeropostale and The Disney Store, a huge attraction when it first opened, had been converted into a Pac Sun. As I trekked further down, I discovered, to my horror, that not only had the Gap abandoned its spot, but so did nearly every other store at the end of that wing. The wing of darkened windows was like an amputated limb. As Hootie and the Blowfish played over the PA system, one cinematic scene came to mind: when Marty returns to the present in “Back to the Future Part II,” only to discover that while the town is still there, everything has changed. Now, I’m not saying that Cortana is seedy like Marty’s old/new/old Hill Valley, I’m just saying that I felt like I was back in the mid-nineties, but it was a little more disappointing than I remember. Back then, when talk of a new mall began to buzz, everyone worried that Cortana would become the next Bon Marche. And, after last week I’d say the outlook is pretty grim.

Comments

Posted by jbeary on February 12 at 9:40 a.m.

Hi Amy,

Please keep posting negative comments about Cortana. It's out best kept secret and we don't want hordes of mall rats and wanna be yuppies and their shiksa goddesses there ruining our shopping experience. At Cortana we can actually get in and get out of our favorite big box stores painlessly because as far as we're concerned we'd rather go to the dentist than go to the mall. Fortunately, at Cortana we don't have to stand in long lines or listen to uncontrolled children or their parents screaming. Oh and 'The Gap' is so passee sweetheart; so much so that the corporation is having some big troubles. I think it's adorable, in a nostalgic way, that you still shop there though :) And if I want to hear Hootie and the Blowfish, I just turn on any local radio station and pretty soon I'm tripping down memory lane. Can you say 1990 what??? That's why I pay for Sirius (thank you jesus for the satellites). And you obviously have a bit of about town shopping to catch up on dear, because shopping at Cortana or any given place in Baton Rouge is not at all like the movie “Back to the Future Part II;” its more like "Groundhog Day". You know the same thing every single day no matter where you go. Pretty boring... And this is the real reason why we don't buy more clothing at Cortana. Yes Mam, when we shop for clothing, we do it outside of Baton Rouge. When you're ready to trade in your cranberry colored top from last century and get into some style, you should try it sometime!

TTFN,
Jeffrey_Beary@yahoo.com

Posted by rlgastin on November 16 at 1:42 p.m.

Jeffrey,

You sound very pleasant and friendly. Man, I wish I were your friend!

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