What a stunner
What a stunner
A new local product puts self-defense in your pocket 


Click a photo to enlarge

When Seth Froom answered a knock at his door, he assumed it was just another friend showing up to join a small gathering at his apartment.



Instead, he was robbed at gunpoint. The assailant attempted to shoot Froom, but the weapon miraculously misfired. The man took several valuable items from Froom before fleeing, including his iPhone.



Oddly, the criminal left the case that had been attached to the phone.



Froom describes the experience as “traumatic, scarring and life-changing,” but it left him with a question: Why not combine an iPhone case with a self-defense stun gun?



“I started wondering, ‘How could I have prevented [the robbery]?’” Froom says. “From there I started sketching and came up with the idea of combing a smart phone case and a stun gun.”



As violent crime becomes an ever larger subject of conversation on Baton Rouge, Froom’s new product, the YellowJacket, aims to change the subject.



Recently, the YellowJacket won the Student Incubator Venture Challenge, an entrepreneurial contest hosted by the Louisiana Business and Technology Center at LSU. The competition awarded the four finalists, which included YellowJacket, a portion of the $20,000 prize.



In the past three years in the Tigerland area near LSU, there have been multiple beatings, robberies, sexual assaults and murders. Froom and his business partner Sean Simone hope YellowJacket can help Baton Rouge residents and LSU students to protect themselves.



In addition to the 650,000-volt punch it packs, the case can emit a flashing light and a loud noise to ward off potential attackers. The YellowJacket case also contains an extra 16- to 20-hour battery charge for the iPhone itself.



“It protects your phone, and it protects your life,” Froom says. “The whole point of the YellowJacket is for it to be loud, painful and disorienting.”



Despite the hefty 650,000 volts, the YellowJacket, like most consumer stun guns, is not lethal. Its design prevents the electrical charge from affecting the phone. Stun guns are legal in 44 states, including Louisiana.



“It’s your right to use it, but its use has to be justified,” says Corporal Tommy Stubbs of the Baton Rouge Police Department. “As long as you use it appropriately, the Constitution supports it.”



Froom himself has been shocked with the device as a test and says it is painful and disorienting, but far from life-threatening.



“It’s not lethal—even though it’s a high voltage, it’s a low amperage,” he says. “We’ve taken many safety and legal precautions.”



Similar in size and weight to an Otterbox Defender iPhone case, YellowJacket is designed to prevent users from shocking themselves accidentally. It features a recessed safety button and a cap for the business end of the stun gun.



Stubbs also says a weapon such as a stun gun can be used for self-defense as long as the user is not a convicted felon.



“We’re essentially taking a product that’s already on the market and incorporating it into an iPhone case to make it easier to use,” Simone says. “We want people to be able to have protection if they need it.”



The entrepreneurs plan to ?expand into other smart phone models after the YellowJacket enters the market.



The YellowJacket will be available online later this month and will retail for approximately $124.99. yellowjacketcase.com



comments powered by Disqus

RESTAURANT/NIGHTCLUB DIRECTORY

Multimedia

Baton Rouge Business Report Bad Guys, Good Eats! Pop-Up Dinner at Restaurant IPO  130x130-1
Bad Guys, Good Eats! Pop-Up Dinner at Restaurant IPO

Chef and 225 contributor Jay D. Ducote and Chef Chris Wadsworth hosted the Bad Guys, Good Eats! dinner at Restaurant IPO Wednesday night. The dinner was themed around famous movie villains, pairing cocktails and ales with plates of food resembling famous baddies like The Joker, Lord Voldemort, Hannibal Lector, and many others. The highlights of the night were the three middle courses—a black bean soup laced with blood sausage to signify Lord Voldemort, a brace of coneys on black eyed peas resembling Sauron, and lamb medallions atop a fava bean puree to pay homage to the famous favorite of Hannibal Lector.

See full Slide Show

Baton Rouge Business Report Summer Crush 130x130-1
Summer Crush

Elizabeth Arkley Hammett, a local nursing student and Fur Ball co-coordinator, and her husband Grey Hammett III, who works in commercial real estate, will take you through our summer guide. And they'll look good while doing it, too. Where noted, their clothes and accessories are available from local retailers.

See full Slide Show

Baton Rouge Business Report Pool Party 130x130-1
Pool Party

These swimsuits will keep you stylish all summer long

See full Slide Show

Baton Rouge Business Report Better Block BR 130x130-1
Better Block BR

On Saturday the two blocks between Bedford and Beverly drives on April 13, 2013, residents will get to see a model of what Government Street could look like if we push local and state officials to update the roadway to a safer, more "complete street" model.

See full Slide Show

  • Baton Rouge Business Report 60x60-1
  • Baton Rouge Business Report 60x60-1
  • Baton Rouge Business Report 60x60-1
  • Baton Rouge Business Report 60x60-1
Baton Rouge Color Run

225 asked participants of this year's Color Run (Baton...

Watch video

225 Summer Crush Swimwear Shoot

Go behind the scenes of 225's swimwear style shoot with...

Watch video

  • 60x60-1
  • 60x60-1