Although many Baton Rouge restaurants and bars use social media to market their menus and specials, Bottoms Up—a new smartphone application preparing to launch in Baton Rouge in the coming months—hopes to connect patrons and establishments more efficiently by providing a platform exclusive to them.
“This is a service that’s built specifically for bars and restaurants to promote their specials and deals,” Bottoms Up CEO Keith Martiny says, “whereas Facebook and Twitter are central networks that were amended to accommodate bars and restaurants.”
While a Facebook user might be settling in for a movie and not interested in grabbing drinks that night, Bottoms Up users are specifically looking for a bar, Martiny says. The app is free for users, who sign up to find out about special events like trivia night and redeem deals. Participating establishments—any establishment that has a liquor license and does promotional events—pay a $50 monthly or $500 annual fee following a 90-day free trial. Read the full story.
