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Blue Bell releases new flavor for National Ice Cream Month

In July, the entire nation is screaming for ice cream. This month is National Ice Cream Month, and Blue Bell has released a new flavor called Magic Cookie Bar to celebrate the occasion. Inspired by the popular dessert of the same name, the flavor is loaded with graham cracker crust pieces, chunks of dark chocolate, roasted pecan pieces and toasted coconut, all surrounded by a caramel sauce swirl. Magic Cookie Bar is in stores now. On Aug. 1, Blue Bell will reintroduce its “Crankin’ Back the Flavor” contest. The contest allows Blue Bell customers and members of the free online Blue Bell Country Club to vote on which favorite past flavor should reemerge in 2015. The winning flavor will be announced in September. For more information, visit bluebell.com.