Kleinpeter Farms is 101 years old. The Baton Rouge family-owned business is one of four remaining dairies in the state and the only one that is locally owned. A key to Kleinpeter’s success has been customer loyalty. However, that brand loyalty has been tested over the past year as problems with quality and shelf life in Kleinpeter’s milk products have surfaced. “Grocers say customers have been returning Kleinpeter milk in greater-than-usual quantities all year, complaining it tastes bad,” Stephanie Reigel writes in an article posted online on Business Report last week. “DHH has also received complaints about the taste of the milk and its shortened shelf life.” The dairy’s president Jeff Kleinpeter says the problems have been identified and that the company is anxious to get these events out of the way by talking with grocery stores about refrigerators, making sure guidelines for employees are up to date and replacing older equipment at the dairy plant. “We’re all anxious to get this behind us — more than any customer can imagine,” Kleinpeter says. Read the full story.
ICYMI: ‘Business Report’ looks at Kleinpeter’s ‘mounting quality problems’
